Campaign marketing on Amazon refers to the strategic use of advertising and promotional efforts to increase visibility, drive traffic, and boost sales for products listed on the Amazon platform. This can involve various types of campaigns, such as: 1. **Sponsored Products**: These are pay-per-click (PPC) ads that appear in search results or on product detail pages. Sellers choose keywords relevant to their products, and Amazon displays the ads to customers searching for those terms. 2. **Sponsored Display**: Ads target specific audiences based on their interests, behaviors, and other demographic data. They can appear on and off Amazon to re-engage customers who have shown interest in similar products. 3. **Amazon DSP (Demand-Side Platform)**: This is a more advanced advertising solution allowing brands to buy display and video ads programmatically. It can target users on Amazon as well as across the web. 5. **Lightning Deals and Promotions**: